Atlanta,
GA – March 2020 / Newsmaker Alert / Travel
South USA (TSUSA) welcomes over 700 delegates to the 38th
Annual Domestic Showcase in Baton Rouge, Louisiana! Over the three-day
stay in the Capitol City, delegates will be able explore the extensive
history, music, culture and outdoor experiences the city has to offer.
|
 “We’re
excited and honored to have the opportunity to host 2020’s Domestic Showcase
and welcome so many people in Baton
Rouge, where we bring experiences to life. I know that the attendees
will share many memorable moments while in Louisiana’s Capital City and
we’re excited to be a part of their visit.”|–|Paul
J. Arrigo, CDME, President & CEO of Visit Baton Rouge
In
its second year, Domestic Showcase Media Marketplace continues to grow.
Fifty travel journalists will meet one-on-one with public relation suppliers
to build personal relationships and glean even more published results.
Travel South USA tracks each attending journalist’s published results and
reported 135 pieces of coverage with readership of over 125 million potential
visitors to the South in 2019.
“This
event is always a great opportunity to connect travel buyers and media,
but this year will be very special as they experience first-hand all the
ways Louisiana can Feed Your Soul with our local music, delicious cuisine,
and unique culture,” said Assistant Secretary of Tourism Doug Bourgeois.
The
estimated economic impact of group travel is significant. According to
the American Bus Association Foundation, approximately $37 billion in overall
economic impact (direct, supplier and inducted) was delivered to Travel
South member states in 2018 from group travel. It is anticipated that sales
in Travel South member states coming from group tourists totals $15.09
billion. Hotels in Travel South member states provide group tourists with
an estimated 13 million room nights annually.
“I
am so excited to welcome attendees of the showcase to Louisiana and the
city of Baton Rouge,” said Lieutenant Governor Billy Nungesser. “Louisiana
welcomed a record-breaking 51.3 million visitors in 2018 and the travel
industry supported over 237,000 jobs. Hosting the Travel South Domestic
Showcase will help Louisiana continue to be successful in attracting visitors
and increasing the economic impact of the industry.”
For
more information on Domestic Showcase, visit: industry.TravelSouthUSA.com/showcase.
About
Travel South USA
Travel
South USA is America’s oldest and largest regional travel promotion organization,
formed in 1965. The long-standing regional collaboration of the state tourism
offices of Alabama,
Arkansas,
Georgia,
Kentucky,
Louisiana,
Mississippi,
Missouri,
North
Carolina, South Carolina,
Tennessee,
Virginia
and West Virginia provides a foundation
to positively position tourism as a vital and dynamic element in the region’s
economic development. Tourism ranks throughout the region as one of the
top three industries, behind manufacturing and agriculture, and is responsible
for $133 billion in spending by visitors, generating 1.4 million direct
jobs, $30 billion in worker paychecks, and almost $16 billion in state
and local taxes. Visit TravelSouthUSA.com
for consumer information and travel industry information, TravelSouthUSA.org.
|
Contact:
Angelica
De Stefano
Travel
South USA
Program
Manager,
Marketing
Communication & Events
404-231-1790
|
Travel
South USA: Facebook
/ Twitter / YouTube| |
