We encourage everyone to join the Second Line down Third Street after Friday's Live After Five concert (4/15/16) featuring David Borne, for the Historic Coca-Cola Sign Re-lighting ceremony. The Second Line will culminate at the corner of Third and Florida Streets at 8:15 PM near the historic sign. Mayor Holden will ceremoniously lead the Coca-Cola Sign Re-lighting with a brief presentation featuring all those involved in the effort to have the sign re-lit. Retro Coca-Cola advertising jingles and a countdown to illuminate the historic sign will conclude the event!
"I appreciate the cooperation that will allow this downtown icon to light up Third Street again," said Mayor Holden. "The Coca-Cola sign is a part of Baton Rouge history. For so many of us, it's the backdrop of our childhood memories of growing up in Baton Rouge, and now it will shine brightly for generations to come."
Please join us this Friday!