Quietly selling back-to-back platinum albums, Georgia's Brantley Gilbert became a different kind of heavy metal force. Not seeking attention, but going straight to the heart of his audience, he tapped into the roughneck, the downhome and the downtrodden by rocking his country hard and writing songs torn straight from their lives - making him the word-of-mouth favorite among people who don't care what you call it, just that you bring it every time.